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Small Data: The Tiny Clues That Uncover Huge Trends
Small Data: The Tiny Clues That Uncover Huge Trends Martin Lindstrom, a modern-day Sherlock Holmes, harnesses the power of "small data" in his quest to discover the next big thing. Hired by the world′s leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year in strangers′ homes, carefully observing every detail in order to uncover their hidden desires and, ultimately, the clues to a multimillion-dollar product.Lindstrom connects the dots in this globetrotting narrative that will enthrall enterprising marketers as well as anyone with a curiosity about the endless variations of human behavior.You′ll learn…How a noise reduction headset at 35,000 feet led to the creation of Pepsi′s new trademarked signature sound.How a worn-down sneaker discovered in the home of an 11-year-old German boy led to LEGO′s incredible turnaround.How a magnet found on a fridge in Siberia resulted in a US supermarket revolution.How a toy stuffed bear in a girl′s bedroom helped revolutionize a fashion retailer′s 1,000 stores in 20 different countries.How an ordinary bracelet helped Jenny Craig increase customer loyalty by 159 percent in less than a year.How the ergonomic layout of a car dashboard led to the redesign of the Roomba vacuum.
#AskGaryVee The New York Times bestselling author draws from his popular show #AskGaryVee to offer surprising, often outrageous, and imminently useful and honest answers to everything you’ve ever wanted to know—and more—about navigating the new world. Gary Vaynerchuk—the inspiring and unconventional entrepreneur who introduced us to the concept of crush it—knows how to get things done, have fun, and be massively successful. A marketing and business genius, Gary had the foresight to go beyond traditional methods and use social media tools such as Twitter, Facebook, and YouTube to reach an untapped audience that continues to grow. #AskGaryVee showcases the most useful and interesting questions Gary has addressed on his popular show. Distilling and expanding on the podcast’s most urgent and evergreen themes, Gary presents practical, timely, and timeless advice on marketing, social media, entrepreneurship, and everything else you’ve been afraid to ask but are dying to know. Gary gives you the insights and information you need on everything from effectively using Twitter to launching a small business, hiring superstars to creating a personal brand, launching products effectively to staying healthy—and even buying wine. Whether you’re planning to start your own company, working in digital media, or have landed your first job in a traditional company, #AskGaryVee is your essential guide to making things happen in a big way.